Privacy Policy

Effective Date: September 3, 2026

State Street Realty LLC d/b/a Century 21 Signature Realty (“Century 21 Signature Realty,” “we,” “our,” or “us”), an independently owned and operated franchise of Century 21 Real Estate LLC and Anywhere Real Estate Inc., is committed to respecting your privacy and protecting your personal data.

This Privacy Policy describes how we collect, use, disclose, and safeguard personal information collected through our website, mobile messaging services, customer relationship platforms, and related real estate services (collectively, the “Services”).

1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information collected by Century 21 Signature Realty in connection with:

Our website (https://century21signaturerealty.com) and any associated mobile applications or property search tools.
Former, current, and prospective clients, buyers, sellers, and individuals inquiring about real estate properties or services.
SMS/text messaging communications sent for customer care, transactional updates, property alerts, and inquiry responses.

Note: This policy does not cover employees or independent real estate agents acting outside the scope of Services provided directly through Century 21 Signature Realty.

2. OUR COLLECTION OF PERSONAL INFORMATION

We collect personal information directly from you, automatically when you use our Services, and from permitted third-party sources (e.g., MLS feeds, public land/tax records, social media integrations).

Information Provided Directly:

Contact details (Name, email address, phone number, physical address).
Property preferences, buy/sell timelines, pre-approval/financing criteria, and submitted contact forms.
Mobile opt-in consent and text messaging communication history.

3. MOBILE INFORMATION AND SMS PRIVACY

We place the highest priority on protecting consumer text messaging privacy in compliance with carrier (10DLC) requirements and regulations:

No Selling or Sharing for Marketing: We do not share, sell, or disclose mobile information, phone numbers, or SMS consent data to third parties or affiliates for marketing or promotional purposes.
Limited Operations Sharing: Any necessary sharing of mobile information is strictly limited to authorized service providers (e.g., our SMS communications platform or CRM) that directly support our business operations.
Non-Transferability: Your SMS opt-in data, phone number, and related consumer data are not sold, shared, rented, or transferred to external organizations under any circumstances.
Safeguards: We maintain strict technical, physical, and administrative safeguards to prevent unauthorized access to or sharing of user mobile data.

SMS Opt-Out and Help Instructions:

You may opt out of receiving SMS messages at any time by replying STOP to any text message received from us.
For assistance or questions regarding SMS communications, reply HELP or contact us directly.
Message frequency varies based on your inquiry or property alerts. Standard message and data rates may apply.

4. PURPOSES AND LEGAL BASIS FOR PROCESSING

We process your personal information for the following business purposes:

Providing Support & Services: Facilitating home searches, connecting you with local agents, sending requested property updates, and servicing transactions.
Customer Communications: Delivering email updates, customer care messages, transactional alerts, and responding to website inquiries.
Service Optimization: Improving our website, property search functionality, user interface, and marketing campaign effectiveness.
Security & Legal Compliance: Protecting our business operations against fraud, defending legal rights, and complying with statutory obligations.

5. DISCLOSURE OF PERSONAL INFORMATION

We do not sell or rent personal information. We may disclose personal data to third parties only as necessary for legitimate business functions:

Service Providers & Vendors: Software hosting, CRM management, transaction coordination, customer service support, and communication platforms (subject to data protection agreements).
Affiliated Real Estate Professionals: Independent agents and local brokers operating under Century 21 Signature Realty to fulfill your direct service requests.
Legal & Regulatory Obligations: When required by law, subpoena, or court order to protect legal rights or safety.

(Refer to Section 3 for strict exclusions regarding SMS and mobile data).

6. AGGREGATE AND NON-IDENTIFIABLE DATA

We may use and disclose anonymized or de-identified data for analytics, performance monitoring, and business research. De-identified data will not be re-identified except as permitted by applicable law.

7. COOKIES, TRACKING, AND ANALYTICS

Our site uses first- and third-party cookies, web beacons, and pixel tags to recognize returning users, analyze traffic via Google Analytics, and tailor user experience. You can modify your browser settings or use the Cookie Preferences footer link to disable non-essential cookies.

8. INTEREST-BASED ADVERTISING

We may collaborate with digital advertising partners to display targeted ads across third-party websites based on past site visits. You can opt out of interest-based advertising through industry portals such as youradchoices.com.

9. SOCIAL FEATURES AND THIRD-PARTY PLUG-INS

Our Services may feature social media sharing options (e.g., Facebook, Instagram, LinkedIn). Interactions with these plug-ins are governed by the respective social media company's privacy policy.

10. SECURITY AND SAFEGUARDS

We maintain administrative, physical, and technical safeguards designed to protect personal information against unauthorized disclosure, alteration, or loss. However, no internet transmission or electronic storage system is 100% secure.

11. DATA RETENTION

Personal information is retained only as long as required to fulfill the purposes outlined in this policy, comply with real estate licensing and record-keeping laws, resolve disputes, and enforce agreements.

12. YOUR RIGHTS AND CHOICES

Depending on your state or jurisdiction, you may have rights regarding your personal data:

Opt-Out: Unsubscribe from email marketing via the provided link or opt out of text alerts by replying STOP.
Access / Correction / Deletion: Request access to, correction of, or deletion of your stored personal information by emailing info@c21signaturerealty.com or calling 989.921.7000.

13. CHILDREN’S PRIVACY

Our website and services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children.

14. THIRD-PARTY WEBSITES

Our website may link to third-party sites (lenders, title companies, community resources). We are not responsible for the privacy practices or content of external sites.

15. CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time. Material updates will be reflected by a revised "Effective Date" at the top of this document.

16. CONTACT US

If you have questions about this Privacy Policy, your personal information, or SMS communications, please reach out to us:

Legal Business Name: State Street Realty LLC d/b/a Century 21 Signature Realty
Mailing Address: 5580 State St, Suite 4, Saginaw, MI 48603
Phone: 989.921.7000
Email: info@c21signaturerealty.com

17. ADDITIONAL INFORMATION FOR CERTAIN JURISDICTIONS

EEA and United Kingdom Residents

You may submit GDPR rights requests by contacting us at info@c21signaturerealty.com or via phone at 989.921.7000.

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act, California residents have the right to know what personal information is collected, request deletion, request correction, and opt out of the sale/sharing of personal data. You can submit requests by emailing info@c21signaturerealty.com or calling 989.921.7000.

Residents of Other U.S. States

Residents of states with active comprehensive privacy legislation (e.g., Virginia, Colorado, Connecticut) may exercise statutory rights to access, correct, delete, or obtain a portable copy of their personal data by emailing info@c21signaturerealty.com or calling 989.921.7000.